China – Growing sustainable cotton market opportunity
New report demonstrates that now is the time to take action as the world’s largest and fastest growing cotton market reaches a pivotal moment.
Our report, linked below, states that the shifting cotton market in China offers a valuable window of opportunity for international companies to invest and build a more resilient cotton supply.
‘China’s Cotton: A Growing Market Opportunity’ outlines the urgency of taking action at both a strategic and farm level. By leveraging technical, financial and political support for the industry – as well as providing urgent support at the farm level – brands and retailers have a chance to show leadership in building sustainable cotton interventions to help build a successful supply chain in China.