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“With training and support, we have managed to achieve a great cotton season. Thanks to the timely implementation of pheromone traps we have managed to monitor and control a very dangerous pest and our cotton looks incredibly healthy and white as a result. I haven’t seen such a white colour in cotton for years in the region.”

– Farmer Casimiro Giron Zapata, Cura Mori District, Piura, Peru

Working with Burberry to introduce sustainable cotton production in Peru and make a meaningful difference to cotton farmers and their families.

Cotton is used to make gabardine, the iconic fabric invented by founder Thomas Burberry in 1879 to protect its wearer against the elements. Tightly woven in Burberry’s Yorkshire Mill in the UK, this breathable and lightweight fabric has been used in the iconic Burberry trench coats for over 100 years.

Burberry is committed to reducing the environmental impacts associated with cotton production to secure a sustainable supply of this essential raw material long into the future and improve the livelihoods that depend on it.

In 2012 Burberry began to focus on Peru, where they have been procuring cotton for over 30 years.

Partnership with CottonConnect

Burberry partnered with CottonConnect in Peru to conduct in-depth research and subsequently introduced a three-year REEL farmers’ training programme, encouraging and supporting Peruvian farmers to adopt more sustainable cotton farming practices.

Most producers in the region are smallholder farmers who earn most of their income off their land.

Outcomes and success

Good for environment and society:
  • In year two of the project, farmers reported using 26% less chemical fertilisers and 68% less pesticides, while improving their yield by 15%.
  • Farmers reported reductions in irrigation, as their practices are becoming more water efficient.
  • Reduction in resources and improved yields also enhanced the farmer’s financial situation.
Good for business:
  • Insights into cotton supply chain and direct contact with the farmers growing the cotton.
  • Supporting the commitment to reduce environmental impacts, secure a sustainable supply of this essential raw material long into the future and improve the livelihoods that depend on it.