Showcasing sustainable cotton event in China

How does CottonConnect work to create more sustainable cotton fibre and connect this fibre into brands and retailers’ connected and committed supply chains?

To answer this, we brought together a group of brands and retailers to our farmer training programme in Xinjiang in China.

The ‘Showcasing Sustainable Cotton’ event aimed to help international retailers to understand the challenges that many cotton farmers face. It also showed the work that we are doing, with the investment from retailers and brands, to train these farmers to grow more sustainable cotton, using less water and pesticides.

We had a full day talking to farmers in the cotton fields, visiting a ginning mill, observing pest management training, as well as taking part in CottonConnect’s engagement activities for children.

 “I have been impressed by your methods to process cotton and the way you evaluate the supply chain, you have an excellent team of experts.”
– A representative from a major European retailer.

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