CottonConnect’s REEL Cotton pilot programme in Egypt
CottonConnect is continuing to work in Egypt under its REEL Cotton Programme, supporting Egyptian cotton as a premium fibre around the world.
REEL Cotton in Egypt will help Egypt’s cotton sector maintain the demand for more sustainable cotton. CottonConnect has worked in cooperation with the Cotton Research Institute and Elekhlas which are the implementing partners at the grass-roots level. The implementation partners support farmer trainings to improve farm performance, reduce environmental impact and improve cotton quality in the supply chain.
REEL Cotton produced as per the REEL Cotton code covers both environmental and social criteria, with a big focus on enabling and supporting sustainable agricultural practices, such as sustainable pest management, improved soil health, and reduced fertiliser and water use. The programme is implemented in a robust way that benefits all partners involved.
“As sustainability of cotton production is one of our core values in ElEkhlas company, we are delighted to cooperate with Cotton Research Institute and with CottonConnect to implement REEL Cotton Program in Egypt. We have noticed the positive impact of the implementation of REEL program on the biodiversity, the farming community and on the production of cotton.”
Ali Abou Madawi, CEO, ElEkhlas Cotton Trading Company
“We are delighted to be working with CRI and ElEkhlas in Egypt, continuing our support for the Eqyptian cotton sector, strengthening transparency, traceability and helping to build relationships between the farmers and brands. The REEL Cotton programme has a holistic approach, focusing on sustainable farm practices along with training on long-term ecological impacts.”
Alison Ward , CEO, CottonConnect
REEL Cotton (Responsible Environment Enhanced Livelihoods) is CottonConnect’s flagship three-year agricultural training programme for sustainable cotton production. The REEL Cotton Code is a code of conduct developed with and independently verified by third party, FLOCERT.
