We help brands build supply chains that are not only more sustainable, but more resilient, efficient and commercially viable.
Our impact is measured at every stage – from farm to finished product – giving clients the data, assurance and transparency they need to make confident decisions.
Turning data into confidence
In a complex and fast-changing regulatory and economic landscape, brands need more than commitments. They need clear evidence that their investment is working. We measure and verify the outcomes of our programmes to provide a complete view of performance across environmental, social and traceability metrics.
This allows our clients to track progress, meet regulatory requirements, and demonstrate credible impact, while strengthening the foundations of their supply chains.
Key highlights
Our latest results show how supply chain improvements translate into measurable business and sustainability outcomes.
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K+
trained across our programmes
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countries
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K+ MT
lint cotton traced through TraceBale
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%
traceability of REEL Cotton achieved
Creating value across the system
What impact means
Our work delivers results across three interconnected areas:
- We improve supply chain performance by increasing productivity, reducing input costs and strengthening long-term supply security.
- We support environmental outcomes by reducing reliance on chemical inputs, improving soil health and promoting more efficient use of natural resources.
- We strengthen social outcomes by improving livelihoods, working conditions and access to opportunity across farming and production communities.
Together, these outcomes create supply chains that are more stable, more transparent and better equipped for the future.
Verified, end-to-end visibility
Traceability and assurance
Traceability and supply chain transparency are central to how we measure impact. Through our systems, we provide a clear chain of custody from farm to finished product, supported by robust monitoring, evaluation and independent verification.
In 2024-25, 100% of cotton from our REEL programmes was traceable through our platform, giving brands full visibility and confidence in their sourcing. The REEL Cotton Standard underpins our REEL programmes, and is designed to improve farmers’ livelihoods whilst reducing environmental impact.
DRIVING CONTINUOUS IMPROVEMENT
Environmental and social progress
Our programmes support brands in delivering sustainable cotton sourcing with verified data across environmental, social and traceability metrics – and are designed to deliver continuous, measurable improvement over time.
Farmers adopt more sustainable practices that reduce input costs and improve productivity, while also contributing to climate resilience and biodiversity.
At the same time, we work across the supply chain to improve working conditions and strengthen responsible business practices, supporting brands in meeting increasing expectations around human rights and due diligence.
IMPACT IN PRACTICE
Stories from the field
Behind every data point is a real-world outcome.
From farmers increasing productivity while reducing costs, to workers benefiting from safer conditions, our programmes deliver tangible improvements across the supply chain. These stories demonstrate how practical interventions translate into measurable results, and long-term change.
Explore our impact reporting
Our annual Impact Report provides a detailed view of our programmes, methodology and results.
Delivering impact that matters to business
Impact is not separate from performance, it is part of it.
By improving how raw materials are grown, processed and traced, we help brands build supply chains that are more resilient, more transparent and better aligned with the demands of the future.
Our holistic approach combines best-practice standards and codes, innovative training programs that adapt to the challenges of our times, and cutting-edge technology. It is an approach which is driving the transformation of farming and textile production practices in a way that nurtures people, supports a regenerating planet and advances the creation of sustainable and traceable goods.
Talk to the team